While most companies see their investor base shrink during market downturns, Metaplanet just pulled off something counterintuitive. The Tokyo-listed firm’s shareholder count surpassed 250,000 by late June 2026, a 66% jump in just a few months, all during conditions most would describe as decidedly bearish.
That number represents approximately 0.2% of Japan’s entire population. In English: roughly 1 in every 600 Japanese residents now holds a piece of the company that pivoted from running hotels to stockpiling Bitcoin.
From hotel operator to Bitcoin whale
Metaplanet’s origin story reads like a corporate midlife crisis that actually worked out. The company, listed on the Tokyo Stock Exchange under ticker 3350, began its transformation into a Bitcoin treasury vehicle in 2024. It ditched the hotel business and went all-in on accumulating BTC.
Metaplanet now holds 40,177 BTC, making it the third-largest corporate Bitcoin holder on the planet. As of May 31, 2026, the company’s net asset value stood at 457.6 billion yen.
