One out of every 600 people in Japan now holds shares in Metaplanet. That’s the kind of stat that makes you pause and reconsider what “mainstream adoption” actually looks like.

Metaplanet Inc. (TSE: 3350), Tokyo’s most aggressive corporate Bitcoin buyer, has surpassed 250,000 domestic shareholders, representing approximately 0.2% of Japan’s entire population. The number reflects a 66% increase in its shareholder base over just a few months.

From hotel company to Bitcoin treasury machine

Metaplanet’s transformation has been swift by any standard. The company pivoted to a Bitcoin-centric treasury strategy in 2024, and it has not looked back. It now holds 40,177 BTC, making it the third-largest corporate Bitcoin holder on the planet.

The company’s net asset value sits at 457.6 billion yen.