Think of a mid-sized Japanese hotel company pivoting to become one of the world’s largest corporate Bitcoin holders. That’s Metaplanet in a nutshell.

Metaplanet (TSE: 3350) now counts approximately 212,571 domestic shareholders, a figure that works out to roughly 0.2% of Japan’s population. That shareholder base grew 66% in recent months.

From 10,000 to 212,000 shareholders in two years

When Metaplanet launched its Bitcoin treasury strategy in April 2024, the company had around 10,000 shareholders. It blew past 64,000 on the way to today’s 212,571 figure. The company’s long-term target is exceeding one million shareholders.

Metaplanet is essentially trying to redirect capital toward Bitcoin through the comfort of a traditional stock listing. Strategy, formerly MicroStrategy, pioneered this model in the US.