SynopsisMost brands opted for complete silence to avoid political friction. For the core Gen-Z audience, total silence is quickly forgotten, while tone-deaf promotional posts during an active crisis destroy reputation, experts said. Bad timing is far worse than absence.When the Cockroach Janata Party’s protest erupted, the 'cause-marketing’ mask of brands slipped, exposing a preference for safe, scheduled activism over real-world political volatility, experts said.Most brands opted for complete silence to avoid political friction. For the core Gen-Z audience, total silence is quickly forgotten, while tone-deaf promotional posts during an active crisis destroy reputation, experts said. Bad timing is far worseNow Playing