Lithuania's drinks producers are navigating a period of significant change, as younger consumers drink less alcohol and demand grows for alternatives such as kombucha, smoothies, vitamin-enriched drinks and energy drinks.
Algirdas Čiburys, chief executive of MV Group Production, which owns several of the country's vodka, wine and beer producers, said the company had focused in recent years on expanding exports in response.
Alcohol consumption falling
According to Lithuania's State Data Agency, alcohol consumption in the country is declining steadily. In 2025, the average resident aged 15 or over consumed 10.16 litres of pure (100%) alcohol – 0.05 litres less than in 2024.
As in previous years, beer accounted for the largest share of retail and hospitality sales, at 186 million litres, though sales fell by 3.2% year-on-year. Sales of spirits also dropped, down 0.9% compared with 2024, while sales of fermented drinks and alcoholic cocktails rose.
