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Grade 9 candidates at Kakamega primary school.[File-Standard]
South African education group Advtech is making a bet that Kenya's private education market will continue to be driven by both the Competency-Based Education (CBE) and the international Cambridge system and is positioning itself to tap into demand across both segments as it expands beyond its home market.
The company has been growing its footprint in Kenya through acquisitions and investment in both curricula, pursuing a strategy that considers the scale of the local education system but also growing demand for internationally recognised qualifications.
Kenya has become one of Advtech's key growth markets outside South Africa, with the group saying demand for both curricula is underpinning its expansion despite perceptions that international schools are increasingly drawing learners away from the national system.
