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Kenyan education technology startup Craydel has expanded into Ghana, extending its footprint to eight African markets as it builds a business helping students apply for higher education abroad.
The move gives Craydel access to one of West Africa’s largest outbound student markets and increases its exposure to a sector that sees more than 400,000 African students leave the continent for higher education each year.
The expansion adds Ghana to Craydel’s operations in Kenya, Nigeria, Uganda, Rwanda, Zimbabwe, Burundi, and Tanzania, and marks its fifth new market launch since late 2024, making it one of the few African education startups pursuing an aggressive cross-border expansion strategy.
“Ghana has one of Africa’s strongest traditions of investing in education and global talent,” co-founder and chief executive Manish Sardana said in a statement on Tuesday. “We have seen tremendous demand from Ghanaian students looking for trusted, technology-driven guidance as they explore study opportunities abroad.”
