Phoenix Children's Foundation Halves Its Prospecting Time with ZoomInfo
The nonprofit foundation used ZoomInfo to prospect corporate donors, halving its average prospecting time and adding brand-new donor partners.
ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, has reported that Phoenix Children's Foundation, the fundraising arm of one of the most acclaimed pediatric hospitals in the world, halved its average prospecting time and won net-new donations from brand-new partners within two quarters of adopting ZoomInfo, according to the foundation.
Phoenix Children's opened in 1983 with 124 beds and now provides care across more than 75 pediatric subspecialties at more than 40 locations in Arizona. As a nonprofit, it runs on donations, and its foundation has to find the corporate partners willing to give. That work was slow and labor-intensive. The prospecting tools the team tried focused on individual contacts, not the organizational data it needed to spot a strong corporate opportunity.
The stakes are not abstract. Every dollar the foundation raises helps fund care for children, so a prospect researcher chasing ambitious targets carries the same pressure as a sales team with a number to hit. The foundation's corporate development officers work much like the business development reps at a for-profit company, each with a specialty and no two donors alike. What the team wanted was a one-stop shop for corporate prospect research. It found few real options, and when it first saw what was possible, some leaders thought it was too good to be true.
