The Plunk Foundation Doubled Its Donations with ZoomInfo
The data-privacy nonprofit used verified contact and company data to identify mission-aligned organizations and reach the executives it had no other way to meet.
ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, has reported that The Plunk Foundation, a nonprofit working to protect data privacy for children and disadvantaged communities, doubled its donations over about a year after it began using verified contact and company data to find and reach potential supporters.
The Plunk Foundation, established in 2022, works to close the data-privacy gap for children, families, and underserved communities. To grow, it needed donors, and the supporters it most wanted sat in the C-suite. As a new nonprofit, it had no established network and no easy way in. Its executive director spent hours researching prospective donors by hand.
The real problem was not finding names. It was reaching the right leaders at the right time, and knowing which organizations were worth approaching at all. A small nonprofit rarely has a path to a senior executive. For an organization built to protect people's privacy, every hour spent hunting for contacts was an hour taken from the mission.
