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IMAX's CEO isn't buying Disney's 'Infinity Vision' pitch for 'Avengers: Doomsday': It's just 'marketing'
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Jason Guerrasio
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IMAX CEO Rich Gelfond reacted to Disney's "Infinity Vision" format for "Avengers: Doomsday," saying it's just marketing.
Exclusive
IMAX's CEO isn't buying Disney's 'Infinity Vision' pitch for 'Avengers: Doomsday': It's just 'marketing'
By
Jason Guerrasio
You're currently following this author!

Tickets were only available at "Infinity Vision" theaters.

Is Christopher Nolan interested in being a CEO, maybe?

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