If you’re in the market for about 1,700 80-foot wide projection screens, then you’re in luck. According to the Wall Street Journal, cinema technology company IMAX is exploring a potential sale that would put its unique high-resolution viewing experience under the control of new ownership. Details on a potential sale are pretty sparse. According to CNBC, IMAX isn’t actively putting a “For Sale” sign out front and taking bids, nor is it pitching potential acquirers on why they should get into the IMAX business. But the company has reportedly held some “preliminary talks” through intermediaries. The fact that Wall Street responded positively—IMAX’s share price spiked 15% on Friday at the time of publication—to the speculation probably means the company will feel encouraged to take a sale from rumor to reality. The Journal reports that IMAX is primarily targeting “entertainment companies” as potential buyers, which makes sense given the company is pretty firmly entrenched in the entertainment business. Of course, what an “entertainment company” is isn’t as clear as it once was. Maybe the tech giants like Amazon or Apple, which have entertainment arms (and don’t seem to actively hate the theatrical experience the way Netflix does), would want to get in on a deal. Or maybe Netflix, which seems to finally be opening up to the idea of theatrical releases, would buy up IMAX to give itself a premium brand in the space.