Tickets were only available at "Infinity Vision" theaters.
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Marvel Studios promotes "Avengers: Doomsday" at CinemaCon in April. Photo: Gabe Ginsberg/Getty Images
Marvel used the first trailer for "Avengers: Doomsday" on Monday to fully unveil Disney's new premium-screen brand, "Infinity Vision."
Why it matters: Disney is rebranding existing premium theaters as a unique experience to generate buzz and garner lucrative ticket sales since "Doomsday" won't debut on IMAX screens.
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