Yesterday’s newsletter came your way from a winding drive up to Katonah, New York. I was writing from the backseat, on my way to Martha Stewart’s farm, where she’d invited a small group of journalists to preview the latest in her never-ending portfolio of projects. After passing by the peacocks (or, more correctly, peafowl) that Stewart often shares in slightly-blurry photos on Instagram, I was welcomed to a small guest house/office on the property (shoes off), where Stewart was ready to dive in.
At 84, Stewart seems to have more energy than most 25-year-olds. Last fall, she launched the skincare brand Elm Biosciences, which she’d been developing for five years. Next week, she’ll debut the other major project she’s been working on. Stewart is now a cofounder of an AI-driven app called Hint that promises home intelligence. Her cofounders are Yih-Han Ma, who led home services at Red Ventures, and Kyle Rush, an alum of Casper. The app is officially launching next Wednesday (right now you can join the waitlist).
Rush gave us a demo, and the app looks genuinely useful for homeowners. It pulls all publicly-available data on your house, and tells you things like what your soil composition is and how to care for your lawn, keeps track of details about all your appliances, and checks for better insurance rates every year.
