Martha Stewart is entering the AI-agent wars through the mudroom.
It all started at Easter brunch on her farm, where Stewart met Kyle Rush—her neighbor and an AI engineer—and realized he was describing what she says she’d imagined for years: software that notices the leaky ceiling, expiring insurance policy, or too-high utility bills before the homeowner does.
That idea is now Hint, an AI home management startup cofounded by Stewart, home-services veteran Yih-Han Ma, and chief technology officer Rush. The company raised $10 million in seed funding led by Slow Ventures, Fortune learned exclusively. Montauk Capital (who incubated the company), Tusk Venture Partners, Amplo, Energy Impact Partners, Hannah Grey, and Brian Kelly, the founder of The Points Guy, also participated. Hint will launch on desktop and iOS this summer.
Hint’s pitch is that homeowners don’t need another marketplace, checklist, or chatbot. The setup is disarmingly simple. “The first thing you do is give us your address,” Ma told Fortune. “That’s it.” From there, the app pulls public data on the property, weather, soil, air quality, listings, and other signals. Users can also upload inspection reports, warranties, bills, and insurance policies. Hint then builds a running record of the home’s history and needs. The practical upshot is the kind of advice most homeowners likely never think to look for or remember intuitively. It can tell a Texas homeowner to water a foundation before clay soil and a hot summer cause damage, remind someone to shop for insurance before the renewal date, or tell them when a problem isn’t worth calling a contractor.
