An artist's impression of a pool villa at The Tales Story One – Bangjo, Sansiri's first pool villa project in Phuket. Units are priced from 45 million baht.
SET-listed developer Sansiri is bullish on Phuket's residential market as it shifts towards pool villas and foreign buyers, with plans to launch 40 billion baht worth of new projects over four years, matching its total development value on the island over the past 15 years.Poomchai Mattayompoppinyo, managing director for southern project development, said the company will launch its first pool villa project in the second half of 2026, driven by robust demand from foreign buyers in Phuket's luxury residential market.
"Pool villa demand is strong but buyers are increasingly concerned about construction quality and delivery delays," he said. "We will complete the project before launching sales, giving buyers the confidence to see the finished product before committing."
Buyers of pool villas comprise both foreigners and Thai investors seeking rental income from foreign tourists, said Mr Poomchai.
The first project, The Tales Story One – Bangjo, is located in the Bangjo-Cherng Talay area and comprises 13 units priced from 45 million baht. Each villa has a land plot of 140-150 square wah, offering usable space from 400 square metres with three bedrooms.
