The U.S. sportswear giant will take back control of its digital channels starting Jan. 1, 2027, as it seeks to curb online discounting and restore order in a key but weakening market
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Chinese sports retailer Topsports International Holdings Ltd. said Nike Inc. will terminate its online sales rights on the Chinese mainland effective Jan. 1, 2027, sending the distributor’s shares down nearly 25% on Wednesday.
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The move aims to rebuild trust with Chinese shoppers and sell its products at full price. Read more at straitstimes.com. Read…
Nike is streamlining its online business in China as the company looks to stabilize pricing and branding and get back to growth.
Nike will reportedly stop letting other companies sell its products online in China.
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Nike's Sales Continue to Decline as China Weakness Persists
Nike's Sales Continue to Decline as China Weakness Persists
