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Nike Ends Topsports’ Online Sales Rights on the Chinese Mainland in Digital Overhaul
The U.S. sportswear giant will take back control of its digital channels starting Jan. 1, 2027, as it seeks to curb online discounting and restore order in a key but weakening market
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cnbc.com
Nike to cut off thousands of online distributors in China, restructure digital footprint
Nike is streamlining its online business in China as the company looks to stabilize pricing and branding and get back to growth.
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straitstimes.com
Nike to tighten online sales in China amid ‘fragmented’ marketplace
The move aims to rebuild trust with Chinese shoppers and sell its products at full price. Read more at straitstimes.com. Read more at straitstimes.com.
