Company aiming to compete with the likes of Nike and Adidas in mass market
CaixinCompany aiming to compete with the likes of Nike and Adidas in mass marketXu Yang has stepped down as the CEO of the flagship brand of China's Anta Sports Products. © AntaFENG YIMING, CaixinJuly 18, 2026 17:09 JST
The head of the flagship brand of China's Anta Sports Products has recently stepped down, two people familiar with the matter told Caixin, amid slowing growth and the scaling back of two high-profile retail experiments.
Xu Yang’s departure comes amid a steep deceleration in sales for the sportswear giant’s flagship brand and a pullback from his…
Anta Sports Products Ltd has replaced the head of its flagship Anta brand, as its ambitious retail transformation shows signs of…
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