Xu Yang, CEO of the Anta brand, is stepping down.
According to Anta Group, Xu resigned from the position for family reasons. The group has approved his resignation and will assign him to another role. Lai Shixian, an executive director and co-CEO of Anta Group, will serve as acting CEO of the Anta brand, effective immediately.
The Anta brand’s long-term development strategy remains unchanged, the group said. It added that Anta Group has comprehensive organizational and business management systems, continues to recruit talent globally, and will support the brand as it deepens its focus on mass-market sportswear.
Before Xu, the Anta brand CEO position was held by Ding Shizhong, Zheng Jie, and Wu Yonghua, all of whom came from sales backgrounds. Xu was the first marketing executive to take the role.
He joined Anta in 2006 after working in the multinational advertising agency sector. He later served as director of the company’s brand management center and general manager of its basketball business unit.
