Xu Yang’s departure comes amid a steep deceleration in sales for the sportswear giant’s flagship brand and a pullback from his ambitious new retail formats
00:00/00:00
您的浏览器不支持 audio 标签。
Listen to this article
1x
The head of Anta Sports Products Ltd.'s flagship brand has recently stepped down, two people familiar with the matter told Caixin, amid slowing growth and the scaling back of two high-profile retail experiments.
Chief of China's Anta sports brand resigns as growth slows
Anta brand CEO Xu Yang steps down as retail expansion slows
Shein executive chairman to step down as IPO nears completion, sources say
Under pressure: China’s yoga apparel market slows as consumers diversify hobbies
Company aiming to compete with the likes of Nike and Adidas in mass market
The group is scaling back unproven store formats after its flagship brand missed growth targets.
Anta Sports Products Ltd has replaced the head of its flagship Anta brand, as its ambitious retail transformation shows signs of…
Resilient but ultracompetitive domestic market proves a tougher growth challenge
Anta didn't build a brand — it built a portfolio. Here's why that strategy is eating Western sportswear alive.
Anta's deal with Puma strengthens its global multi-brand strategy.
