To remain competitive, wholesalers have adapted by offering more flexible options, including opening bales for loyal customers seeking specific grades and brands.
By
Marion Sitawa
Correspondent
Nation Media Group
Every week, containers loaded with second-hand clothing land in Kenya, sustaining one of the country's most enduring informal industries. In them are tightly packed bales of denim that find their way to wholesalers in Gikomba, Nairobi, retailers in markets across the country and, ultimately, wardrobes of consumers looking for quality, branded jeans at a fraction of the price of new ones.
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