The nearly decades-long battle between Apple and Samsung for smartphone dominance may soon enter a new phase.
Samsung on Wednesday introduced three new foldable phones, including a redesigned model called the Galaxy Z Fold 8 that it hopes will appeal to a broader audience. The fresh design comes at a critical time: Apple is expected to release its first foldable iPhone in September.
But Samsung thinks Apple’s release could even help their phones, Drew Blackard, the company’s senior vice president of mobile product management, told CNN. An Apple foldable could bring more attention overall to those kinds of devices.
“People now kind of know what a foldable is, but many consumers in the US have never touched or even felt one,” he said.
Foldables represent a small slice of the smartphone market. But they give big-spending, profit-driving customers more choices at a time when most smartphones look the same.
