Your TV might soon do a lot more than play reruns of The Office. Fetch.ai has teamed up with RedSquid TV to create what they’re calling the world’s first operator-grade Agentic AI TV platform, a system where AI agents living inside your television can autonomously handle tasks like finding content, placing orders, and bossing around your smart home devices.
The partnership, announced on July 21, integrates Fetch.ai’s autonomous agent technology into RedSquid’s white-label television operating system. RedSquid builds TV software specifically for telecommunications companies and Pay TV providers, the kinds of operators that have spent years watching device manufacturers eat their lunch on user experience and monetization.
What agentic TV actually means
Instead of forcing you to scroll through six streaming apps to find something worth watching, an AI agent would handle content discovery on its own, learning your preferences and surfacing recommendations without being asked.
The more interesting use cases involve commerce and device orchestration. Think watching a cooking show and having the AI agent identify ingredients on screen, then offering to order them. Or spotting a travel destination in a film and pulling together vacation options.
