Report: EMEA businesses not reaping benefits from their AI spend

Research from ServiceNow indicates an 18-point gap between AI strategy and execution in EMEA.

Despite massive artificial intelligence spending, European businesses are struggling to turn their investments into measurable results, a new ServiceNow index has found.

Organisations across Europe, the Middle East and Africa (EMEA) assessed for the ‘Enterprise AI Maturity Index 2026’ scored 51 out of 100 for their overall AI maturity – up from 34 out of 100 since last year – but only managed to hit 40 points when it comes to actual AI-enabled workflows.

Leadership, vision and strategy scores reached 58, according to the report, which surveyed more than 4,700 senior executives across 16 countries. 1,700 were based across EMEA.

Business are paying for AI capability that they haven’t yet unlocked, the report found, with only 16pc of those surveyed saying they replaced fragmented legacy systems with an integrated platform.