EMEA Organizations Prioritize AI Rollouts Despite Losing Track of Data, Putting Sovereignty and Compliance at Risk, New Veeam Research Finds
UK firms cite risk reduction as the top driver for data sovereignty, yet across EMEA - led by Germany - AI speed is outpacing data controls, with visibility gaps persisting even in MEA, which leads in sovereignty strategy implementation
New research from Veeam® Software, the Data and AI Trust Company, shows a growing data disconnect across EMEA organizations. While 99% of enterprise decision-makers agree that data sovereignty is critical, at the organizational level, the majority (72.5%) are actively deprioritizing it in favor of accelerating AI. The result: AI workflows have become the region’s biggest data visibility gap, with 40% of leaders calling “data used for AI or analytics” their top operational blind spot.
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“Organizations across EMEA are accelerating AI adoption, recognising its potential to drive innovation and growth,” said Tim Pfaelzer, General Manager and Senior Vice President, EMEA at Veeam. “But many now face a critical trade off: move quickly with AI without fully understanding, protecting and managing their data, or slow progress to meet sovereignty requirements. Our research highlights the need for greater visibility and control. By ensuring data is understood, governed and trusted, organizations can confidently accelerate AI adoption while reducing risk and meeting sovereignty expectations.”
