By Roselyne Min & Pascale Davies

22/06/2026 - 17:30 GMT+2

Companies are moving quickly to adopt artificial intelligence (AI), but many still struggle to prove its worth, Mathieu Wallich-Petit, Head of Clients & Markets at KPMG France, told Euronews Next at VivaTech in Paris.

According to the company’s report published in March, 95% of its clients have a strong AI strategy, while 64% have already seen tangible results from the technology.

But only 8% can measure a clear return on investment.