KPMG France executive warns companies not to bet on a single AI model

Companies are moving quickly to adopt artificial intelligence (AI), but many still struggle to prove its worth, Mathieu Wallich-Petit, Head of Clients & Markets at KPMG France, told Euronews Next at VivaTech in Paris.

According to the company’s report published in March, 95% of its clients have a strong AI strategy, while 64% have already seen tangible results from the technology.

But only 8% can measure a clear return on investment.

“Our clients do embed a real strategy in AI, but in reality, on the ground, there is still a big lag,” Wallich-Petit said.

Wallich-Petit said KPMG’s role is to help companies bridge that gap, as the technology develops faster than many organisations can adapt.