Why Burger King is embracing the ‘beef wars,’ despite soaring costsRecord beef prices are squeezing restaurant margins. But Burger King is still betting on burgers, even as competitors turn to chicken.Burger King President Tom Curtis.NBC NewsJuly 20, 2026, 5:00 AM EDTBy Allie Canal and Hallie JacksonEven as beef prices continue to hit record highs, Burger King is not backing away from burgers.Just a moment.We are getting your experience ready.
Why Burger King is embracing the ‘beef wars,’ despite soaring costs
Record beef prices are squeezing restaurant margins. But Burger King is still betting on burgers, even as competitors turn to chicken.
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