The first production VIN of the Ferrari Luce will be put up for auction at Monterey Car Week.
Ferrari teamed up with its bespoke Tailor Made program and Design Studio to build this one-off example.
It's expected to rake in over $1 million.
The Ferrari Luce is nothing if it isn't controversial. Some seem to love it, others seem to less than thrilled that it exists. Whatever your position, it's impossible to deny that the car is unlike anything Ferrari has ever made before.
To celebrate the launch, Ferrari will be putting the first production example of the Luce—Chassis 0—on the auction block at Monterey Car Week in August.









