Affordability remains the primary factor influencing how South Africans use ride-hailing services, with new data revealing that while cost is king, some consumers are willing to pay a little more for enhanced experiences.
Affordability remains the biggest factor shaping how South Africans use ride-hailing services, even as some riders show they are willing to pay slightly more for a better experience.
New Bolt data shows that more than 90% of trips across Johannesburg, Cape Town and Durban are still booked through its Standard and Wait & Save categories, reinforcing that cost remains the primary consideration for most commuters.
That comes as little surprise. With household budgets under pressure from the rising cost of living, transport remains one of the expenses many South Africans actively try to manage. Whether commuting to work, running errands or travelling socially, consumers continue to prioritise services that offer the best balance between cost and convenience.
At the same time, Bolt's data suggests that consumers are prepared to pay a modest premium when the benefits are clear.
