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Most Kenyans who use ride-hailing services want fares left to market forces rather than fixed by the government, a new survey by Trends and Insights For Africa (TIFA) Research shows.
This is even as the online taxi industry generated between Sh126 billion and Sh147 billion in the past year.
Only 33 per cent of respondents supported a government proposal to set minimum trip prices while 63 per cent said fares should be determined by the market. Four per cent were unsure.
Awareness of the proposed policy remains low, with only 27 per cent of respondents saying they knew about the fare regulation plan before the survey while 73 per cent said they had no idea it existed.
