World Cup 2026 third-place match between France and England is a bigger deal for crypto than you think

France and England will meet at Hard Rock Stadium in Miami on July 18 to settle who takes third place at the 2026 FIFA World Cup.

Kraken, fan tokens, and the infrastructure play

Kraken was named the Official Crypto Exchange Supporter of the FIFA World Cup back in June 2026. That partnership signals FIFA’s willingness to embed crypto infrastructure directly into the tournament experience, giving Kraken visibility in front of billions of viewers worldwide.

FIFA Collect has been operating as the official platform for digital collectibles tied to the tournament. The platform offers Right-to-Ticket NFTs, which function as blockchain-verified proof of attendance and access.

Prediction markets are having their moment