The 2026 FIFA World Cup quarterfinals run July 9 through July 11, and the matchups are legitimately compelling. France faces Morocco on July 9 at Gillette Stadium in Boston, Spain takes on Belgium on July 10 at SoFi Stadium in Los Angeles, and Norway meets England on July 11 at Hard Rock Stadium in Miami.
Kraken, Avalanche, and the infrastructure bet on sports fans
Kraken has been named the official crypto exchange supporter of the 2026 World Cup, with promotions including ticket giveaways tied to the exchange’s user base.
On the collectibles side, FIFA is running FIFA Collect, its official NFT and digital collectibles platform, on the Avalanche blockchain. Fans can buy, trade, and hold officially licensed digital items connected to the tournament, all settled on Avalanche’s infrastructure. Recent NFT drops from the platform have sold out quickly.
Fan tokens, Chiliz, and what actually happens to prices during big matches
