The 2026 World Cup quarterfinals kick off on July 9, and Peru’s América TV will carry two of those matches on free-to-air television. What’s not standard is the infrastructure running underneath this tournament: Kraken as FIFA’s first-ever official crypto exchange partner, Avalanche powering digital collectibles, and fan tokens giving supporters actual utility beyond face paint and vuvuzelas.
The broadcast deal and what’s behind it
América TV, Peru’s canal 4, secured rights to 40 matches across the tournament through a sublicensing agreement with DIRECTV. That package includes 25 group stage matches and 15 knockout stage contests, with coverage extending to streaming platforms and YouTube.
The round of 16 wrapped up on July 7, narrowing the field to eight teams chasing the trophy. Peruvian viewers now get at least two quarterfinal matches on open signal, a significant deal in a country where pay-TV penetration still leaves millions relying on free-to-air broadcasts for major events.
Kraken, Avalanche, and crypto’s World Cup moment
