France will face Spain on July 14 at AT&T Stadium in Arlington, Texas, in what promises to be one of the most-watched World Cup semi-finals in recent memory. But while billions of eyes focus on the pitch, the crypto industry is quietly running its own high-stakes play behind the scenes.

This is the first World Cup to feature an official crypto exchange sponsor. And the intersection of the planet’s largest sporting event with blockchain infrastructure is creating ripple effects across fan tokens, NFT platforms, and trading volumes that investors would be wise to track.

France’s road to the semis and the match ahead

Les Bleus punched their ticket to the semi-finals with a clinical 2-0 dismantling of Morocco in the quarterfinals. Kylian Mbappé and Ousmane Dembélé each found the net, continuing France’s relentless tournament form.

This marks France’s third consecutive World Cup semi-final appearance. The last time France and Spain met on the World Cup stage was back in 2006, and that match delivered a 5-4 thriller with France advancing. The semi-final is scheduled for 14:00 local time at AT&T Stadium, a venue that seats over 80,000 fans.