Thursday, July 16th, 2026 – 1:00 am
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Marketing consultancy Triggers might know what you’re thinking better than you do.
It sounds creepy, but as far as tech platforms go, Triggers has one of the less invasive methods of understanding how consumers think and feel about brands. It collects panel data from a wide swath of people through a process it refers to as memory elicitation.
Although the term “sounds like [something out of] Harry Potter or science fiction,” Triggers CEO Leslie Zane quipped, it’s just a fancy name for a Triggers’ process of data collection. Panelists (about 300 per brand) upload their memories of a specific brand to the Triggers platform in the form of written words and photographs.
