Remember that ad? Neither do we. Today, memorability is the new performance advantage for brands. Recently, marketing leaders joined a panel hosted by GoodRx to discuss how the field must evolve to meet the moment — and consumers.
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Remember that ad? Neither do we. Today, memorability is the new performance advantage for brands. Recently, marketing leaders joined a panel hosted by GoodRx to discuss how the field must evolve to meet the moment — and consumers.
by Melissa Fleming July 13 2026
-Richard Case, VP of growth marketing, GoodRx
Learn how brands are measuring creative effectiveness, optimizing content and driving growth with confidence.
Senior brand leaders convened at this Goodway Group-hosted roundtable to unveil a new formula for growth — one that connects…
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