The hair tie worn by Norway's star striker Erling Haaland at this year's FIFA World Cup has sold out after a surge in orders, its Korean manufacturer said Wednesday. Haaland is seen here during a match against Iraq at Gillette Stadium in Foxborough on June 16. File Photo by CJ Gunther/UPI | License Photo
The hair tie worn by Norway's star striker Erling Haaland at this year's FIFA World Cup is attracting growing attention after it was revealed to have been made by a South Korean firm, company officials said Wednesday, adding the custom-made hair piece has already sold out.
The Kknekki hair tie, produced by Dooji Co., a company located in the Namsan Industrial Complex in Chuncheon, some 75 kilometers northeast of Seoul, caught the attention of football fans after Haaland wore it in every World Cup match, the officials said.
Kknekki is a brand developed by Dooji CEO Cho Hyun-tae, who is from Hamyang, South Gyeongsang Province, and is derived from a Gyeongsang dialect word for thread or string.
The piece worn by Haaland at the World Cup, or the Haaland Edition, was custom-made, featuring colors selected by Haaland himself, according to company officials.
