Norwegian football player Erling Haaland poses with KKNEKKI hair ties around his neck in this promotional image uploaded June 5. Captured from KKNEKKI's Instagram
Amid Norway's unexpected breakout success in the 2026 FIFA Men's World Cup, all eyes are on Erling Haaland, who has become the viral poster child of his national team.
While Haaland was already famous for his status as one of the best strikers in the world, the World Cup has brought widespread focus on the footballer’s striking features and imposing 1.95-meter frame that make him instantly recognizable on and off the field, even to first-time football fans.
Of particular note is Haaland’s long blond hair, which he ties into a slicked-back bun during his games. This iconic hairstyle is helped along by KKNEKKI, a brand that has its roots in Korea.
KKNEKKI, meaning yarn in Gyeongsang dialect, was created in Korea in 1987, incorporating Korea’s traditional artisan spirit into its production. It was later bought by the family-owned Norwegian group Bon Dep.
