Thanks to Erling Haaland and Norway's remarkable Fifa World Cup run, "Viking fever" has become one of the tournament's biggest travel trends.
If there is one country that has surprised football fans at the 2026 Fifa World Cup, it is Norway. Led by star striker Erling Haaland, the Scandinavian nation has gone from tournament outsiders to one of the biggest stories in world football.
Their exciting performances have not only earned them a place in the quarter finals but have also sparked fresh interest in Norway as a travel destination.
For many fans, Norway's World Cup run has become about more than just football. It has introduced millions of people to the country's culture, traditions and breathtaking scenery, making it one of the most talked-about destinations of the tournament.
Norway arrived at the World Cup with little expectation after failing to qualify for the tournament since 1998. In fact, Haaland was not even born the last time his country appeared on football's biggest stage.
