Jerry Jones walked into AT&T Stadium on Monday expecting the usual home-field treatment. He got the opposite. The Dallas Cowboys owner was booed by the crowd during the World Cup 2026 semifinal between Spain and France.
Crypto’s front-row seat at the World Cup
Kraken is serving as the official crypto exchange supporter for FIFA World Cup 2026 across North America and Europe. The Cowboys themselves have been in the crypto game for years. Blockchain.com partnered with the franchise back in April 2022, marking the NFL’s first-ever digital asset sponsorship deal. That collaboration extends through the 2025 season and has focused on fan engagement and education around digital assets.
Fan tokens and the volatility game
Chiliz, the blockchain platform behind the CHZ token, powers fan tokens for teams and national squads participating in World Cup 2026. These tokens have experienced notable price volatility during the tournament, with fluctuations that appear to correlate with match outcomes and how deep teams advance.
