For decades, the sound of the ice cream van's jingle approaching down the road has prompted Britain's families to grab some money and dash outside for a '99'.But the price of the traditional ice cream cones with a chocolate flake has soared in recent years, with some vendors now charging customers an eye-watering £7.While 99s are more commonly found on sale for between £2 and £4, this still represents a huge rise from 99p which was the established price in the 1990s.Now, industry organisation the Ice Cream Alliance (ICA) has cited various inflationary cost pressures which operators across the UK are having to pass onto consumers.The group also said Brits now regularly pay £4 to £5 for a takeaway coffee, which is another common treat that has significantly gone up in price in recent years.ICA director of operations Catherine McNeil told the Daily Mail: 'Like many industries, the ice cream sector has faced significant cost pressures over the past decade.'From the ingredients that go into the ice cream to the fuel that keeps the vans moving, almost every part of serving a 99 has become more expensive.'She explained that dairy and ingredient prices have risen in price 'substantially', with milk, cream and sugar all affected by inflation and changing global demand. People buy ice creams from a van in London's South Kensington during the June heatwave