NEW YORK — Kalshi, the startup that lets users wager on almost anything, has struck a partnership with artificial intelligence (AI) company OpenAI to show World Cup prediction market data in ChatGPT search results. The tie-up, which has not been announced publicly, uses Kalshi data to display the odds of victory in various matches in user queries in ChatGPT, search results show.
A ChatGPT search for “France and Spain,” for example, displays a graphic showing that the prediction market has assigned the French a 60% chance of winning Tuesday, attributed to Kalshi data. A search about the countries playing in the other semifinal cites Kalshi data suggesting that England has a 55% chance of beating Argentina.
The deal with a prediction market is a first for OpenAI. For Kalshi, it is part of an ongoing campaign to integrate its wagering data far and wide to increase awareness and — ultimately — to bring more users to its site. Last year, Kalshi cemented a partnership to integrate its data across Cable News Network (CNN) and Consumer News and Business Channel (CNBC), including a real-time ticker powered by Kalshi data to run during news segments. In January, Polymarket, Kalshi’s largest rival, struck a similar deal to integrate its data across Dow Jones products, including The Wall Street Journal.
