Online search has become a nightmare, littered with AI-generated misinformation, spammy sites that brute-force their way to the top of results, and tons of sponsored results. It’s been enough to lead people to start using ChatGPT as their de facto search engine, which can only mean one thing: time to enshittify that, too (you know, more than it already is). According to the New York Times, OpenAI struck a deal with prediction market Kalshi to show the current odds for World Cup games right in ChatGPT’s responses. The agreement between Kalshi and OpenAI has not been announced publicly, the Times notes. Results that include Kalshi data note the source, but offer no disclosure if the data is part of a paid advertisement or sponsorship. According to OpenAI’s own documentation about advertisements in ChatGPT: “Ads can appear below the end of a response. Ads are clearly labeled as sponsored and visually separated from ChatGPT’s response.” So presumably, whatever the arrangement between the companies, OpenAI is not considering it to be Kalshi simply paying for placement. On a help page specific to ChatGPT Search, the company offered a slight bit of additional clarity: “For queries related to the 2026 World Cup, ChatGPT may show predictive information sourced from Kalshi to provide timely context about upcoming matches. If and when this information appears, it will always be clearly labeled with ‘Source: Kalshi.'”