By Esther Onyegbula
A new premium ready-to-drink non-alcoholic beverage, Ikoyi Chapmans, is set to enter the Nigerian market ahead of a planned expansion across Africa following the formal unveiling of a strategic partnership between its promoters and CAADES Group.
The partnership was formalised on Saturday during a trade and investment agreement signing ceremony held at the headquarters of CAADES Group in Lekki, Lagos, where business leaders, investors, industry stakeholders and members of the media gathered to witness the launch of the venture.
Speaking at the ceremony, Chairman of CAADES Group and strategic partner in the project, Dr. Chima Anyaso, said the initiative marked the culmination of several years of planning aimed at transforming one of Nigeria’s most iconic beverages into a globally recognised consumer brand.
According to him, the partnership is designed not only to commercialise the beverage but also to promote Nigerian culture while building a world-class African brand.“The partnership represents the culmination of years of planning aimed at transforming one of Nigeria’s most iconic beverages into a globally recognised consumer brand,” he said.
