Fresh from delivering one of the most talked-about brand experiences at the 2026 Ojude Oba Festival, Seaman’s Schnapps further strengthened its commitment to celebrating culture, heritage and community as the Official Cultural Partner of Iwe Ala (The Book of Dreams), a Nollywood film inspired by the richness of Ijebu tradition and the enduring legacy of Ojude Oba.
The partnership culminated in a successful premiere recently, followed by the film’s nationwide cinema release, bringing together filmmakers, cultural enthusiasts, traditional leaders, industry stakeholders and members of the public to celebrate a story deeply rooted in Yoruba heritage, identity and values.
One of the most memorable moments of the evening was the ceremonial opening of the premiere by the Elegushi of Egushi Otta, Alayeluwa Oba Maroof Adio Alagbe, who offered traditional prayers for the success of the film and its impact on cultural preservation using Seaman’s Schnapps 75cl.
In a symbolic gesture reflecting the passing of cultural values from one generation to another, the monarch concluded the rite with Seaman’s Schnapps 20cl, which he presented to one of the film’s producers, Kene Egbue.
The moment served as a powerful representation of the connection between older and younger generations and underscored the importance of preserving and transferring cultural heritage through storytelling and shared experiences.
