Seaman’s Schnapps made a remarkable impression at the 2026 Ojude Oba festival in Ijebu Ode, Ogun State, with a series of cultural activations that underscored its strong connection to Nigerian heritage and community celebrations.
One of the highlights of the brand’s participation was a drone display featuring about 30 drones that lit up the night sky. The aerial spectacle showcased one of the brand’s product, and quickly became one of the most talked-about moments of the festival.
Festival attendees also interacted with the brand through a variety of experiential activities, product sampling sessions and branded engagement spaces designed to immerse consumers in the brand’s story while celebrating the rich cultural heritage of the Ijebu people.
Adding to the excitement, actor and Seaman’s Schnapps ambassador, Adeniyi Johnson, participated in the iconic horse-riding procession dressed in the brand’s signature blue colours. His appearance drew attention from spectators and reinforced the brand’s blend of tradition and contemporary appeal.
Speaking on the brand’s involvement, the Marketing Manager at Nigerian Distilleries Limited, Gbemileke Lawal, described Ojude Oba as a celebration of identity, pride and continuity.
