Africa’s multi-billion-dollar beverage industry is set to get its first dedicated intelligence platform with the launch of The New Pour Summit 2026, convened by Drinkabl Africa and Drinkable Media.
The organisers unveiled the 2026 theme: “Liquid Resilience: Future-Proofing Beverage Brands in Africa’s VUCA Markets” to the media recently. The summit will be held later this month in a hybrid format with physical attendance in Nairobi, Kenya, and a global virtual stream.
According to Tosin Balogun, Co-Convener of the New Pour Summit and Co-Founder of Drinkabl Africa, the event was created to fill a critical gap: the absence of structured storytelling and market intelligence for Africa’s beverage sector.
“Africa’s beverage industry is a multi-billion-dollar sector, yet it has no structured storytelling machinery behind it. Drinkabl Africa and The New Pour Summit are the first to change that,” Balogun said.
“Our mandate is simple: every delegate should leave on Saturday with at least one insight they can implement in their business on Monday.”
