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A hot beverage is poured from a kettle. [iStockphoto]
Africa's beverage industry must invest more aggressively in innovation, stronger brands and consumer intelligence if it is to unlock its full economic potential and withstand mounting economic shocks, industry leaders have said.
The call comes as fresh investor interest flows into the continent's beverage economy, with strong growth in coffee, tea, brewing and value-added beverages positioning Africa as one of the world's fastest-growing consumer markets. However, leaders warn that counterfeiting, currency volatility, supply chain disruptions and weak branding continue to threaten the sector's long-term prospects.
Speaking during a press briefing towards the New Pour Summit 2026, organised by Drinkable Africa, executives, investors and brand strategists said Africa must shift from exporting raw materials to building globally competitive beverage brands that create greater value on the continent.
