SportsJapanese brand's foray aims to level up competition's statusMizuno set up a booth to showcase its first esports gear at EVO Japan 2026, a competitive fighting game festival held at Tokyo Big Sight in May. (Photo by Manabu Okayasu)MANABU OKAYASUJuly 11, 2026 16:31 JSTThis article was originally published in Japanese on Nikkei Gaming, a digital media outlet and part of Nikkei Business Publications, a Nikkei Group company.
Mizuno enters esports market with athlete-led approach
Japanese brand's foray aims to level up competition's status











